Sun Tv vs Vijay Tv  

Thursday, November 6, 2008

Both of them are regional channels in Tamilnadu...the former is still a ruler of regional channel industry all over the world and the latter is an upcoming star catching hold of the young minds. 
Lets first see the history of both of them:

Sun Tv:

This is the first fully privately owned Tv channel in india and emerged in the year 1993. When it was started, it had programs only from 6 pm everyday till 10 pm. Programs like "Varthai Vilayattu" by Anandageethan, "Jodi Porutham" by Chakkravathy and "Pepsi Ungal Choice" by Uma were on the top list and fetched more viewers for them. Now Suntv has become the most viewed tamil channel all around the world. 


Vijay Tv:

When it was started it couldnt compete with the major giant Sun Tv and went in loss till 2003. Later instead of competing with the giant they decided to carve a unique space for them in the market. Instead of investing heavily on the tamil new realeses they got tied up with Star group and dubbed famous english movies into tamil. Slowly now it has started emerging as a must watch channel among the youth. 

Quality comparision on programs:

Sun Tv has been occupied by serials (targeted mainly on housewives) the whole day. Starting from 10.30am  - 2pm and again from 6 pm to 11.30 pm only serials. 
Vijay tv makes the day time full of retelecasting teh previous day show of its hit serials and programs. Again from 6pm onwards they hit with the fresh telecast for the day. 

Comparing the serials Anandham, Kolangal and Arasi are the major attractions as of now. 


In Vijay Tv also there are few serials like Madurai, Khakki and Kana Kaanum Kalangal targeted towards the young generation. 








Standing apart from the glycerinated serials and latest movies, vijay tv has many more innovative programs like Ungalil Yaar Adutha Prabhudeva,  Super Singer,  Neeya Naana, Kalakka Povathu Yaaru,  Jodi No 1 etc. All these ones except the Neeya Naana, have been copied by all the other channels which have turned out to be a flop or got a moderate rating. 

Even Suntv bought the entire kalakka Povathu Yaaru comedians and lauched the same show in 
a different name Asatha Povathu Yaaru, Thats when the copying mechanism started among the 
channels.


Coming to the talk shows, Neena Naana stand out of the crowd and occupy unique space in the intellectual manner.The topics discussed were very clear hot and crisp. 







The other side Arattai Arangam conducted by the Country bear(TR) and the confronting Visu on Makkal Aragam(Jaya Tv) stages the same boring concepts and letting small children talk about worldly issues. 








So on the whole Sun Tv is targetting at the house wives with its terrifying serials and the younger generation with the latest movies. And Vijay Tv targetting the corporate world and young minds with their innovative shows. KEEP WATCHING!!!!!!!!!

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